Four years ago, fashion publicist Gabriel Rivera-Barraza and photographer Hans Neumann had an idea—they would photograph their friends in the industry and present them in a book celebrating Latin American creatives in New York.
“But then I was like, ‘I think we should aim for something bigger,’” recalled Rivera-Barraza, who was born in Durango, Mexico and grew up between California and New York. “We should aim for big fish instead of just our friends.”
Over the next few years, Rivera-Barraza and Neumann, who was born in Peru, met with, interviewed, and photographed a diverse range of influential Latin American New Yorkers with the help of Ben Rodriguez-Cubeñas and the Rockefeller Foundation—Carolina Herrera, Francisco Costa, José Parlá, Lazaro Hernandez, María Cornejo, and Andres Serrano were just a few of the heavy-hitting subjects. This work formed Nuevo New York, out now on Damiani.