Starting today, tucked in a back room of Missoni’s boutique on 78th and Madison Avenue, is a veritable candy land. The Italian brand has teamed up with Kreëmart, a creative collective specializing in sugar, to reimagine a portion of the store. The room is titled “Salotto Angela Missoni,” or the “living room of Angela Missoni.” This installation is the second in the brand’s ongoing Surface Conversion project, in which Missoni collaborates with various artists on projects centered around their Madison shop.
If the objective was to create a space that was intimate, immersive, and inviting, well done. Of course, the brand’s iconic sunset-hued striations are everywhere: upholstering furniture, encasing pillows, dressing up woven throws, et cetera. Missoni’s signature wares are supplemented by rugs sourced from ABC Carpet & Home, furlongs by Ercole, stacked Assouline tomes, and fantastic art. Kreëmart founder Raphael Castoriano worked with Angela Missoni, selecting works from Marina Abramović, Ryan McNamara, Tracey Emin, Jack Pierson, Rob Wynne to decorate the space. Juergen Teller’s photography of the Missoni family is also displayed.
Naturally, the Kreëmart connection is furthered with all varieties of candied activations: Guests are invited to use licorice candy laces, “confetti” sugared almonds and other sweets to create artwork of their own. “Salotto Angela Missoni” is open to the public starting today at 11:00 a.m. by appointment only via [email protected]. Below, we caught up with the designer to discuss the new installation—plus those pink pussy hats from her recent Fall 2017 show in Milan.