Fall 2017 Menswear
January 9, 2017
Breaking a habit can be hard, especially one that’s lasted so many seasons that this fashion editor’s lost count. But break a habit Lou Dalton did, and this season, in lieu of her usual runway show, the designer presented her collection in an office block on St James’ Market.
“If there was ever a time for a change, it’s now, particularly in terms of the way the industry’s changing: Everyone’s taking a step back and redefining what they’re doing. We had this fantastic opportunity to produce a film with Russell Tovey in this space and also to do a presentation, and I thought, I’ve got this amazing back drop, great landscape in the heart of London, so let’s explore that. Sometimes, you can get taken away from something and sort of drift into no man’s land and get taken away from what you’re really good at. I’m really good at product, and I wanted folks to see that. I think this is a new chapter. I want to take it back to the core of product, selling product, getting clothes on backs.”
The film, which was projected on a huge, central white wall in the blank office space, was an art piece, with actor Russell Tovey (History Boys, Looking) jumping in and out of Dalton’s Fall 2017 collection. “I’m very excited about the ongoing collaboration with Russell Tovey. [laughs] I said I’d be his Maggie Smith and he’d be my Alan Bennett.” Tovey also acted in The Lady in the Van, his second Alan Bennett performance after History Boys.
Following the flow of editors and buyers passing the projection, the first sight was models in bright blocked colors—a collaboration with fashion illustrator John Booth that Dalton says she intends to continue. Around the corner, the more muted looks featured knitwear by John Smedley and sneakers by Converse.
Also of note? This season will be the first time Dalton takes her collection to Asia and America for sales. “We’re taking the collection to Paris as usual, but this season we’re also going to New York and then Japan, too. I’m so excited. That’s part of this new chapter for us.”