Spring 2018 Menswear
June 12, 2017
• With an invite made of rolling papers with the words “Boy London” and “Spliffy” printed on them, Katie Eary put her intentions for Spring 2018 right out there.
• Spliffy is an all but forgotten brand now, but anyone who was part of the ’90s rave seen in the U.K. will remember this cult street label with a weird Trollz-like logo. Boy London is a controversial brand whose roots go back to the ’70s club scene and punk.
• So it was a collaborative effort, and one that was not geared toward minimalists.
• Eary was another designer this LMFW who took a humorous jab at all the seriousness in today’s fashion industry.
• That’s why she strolled back decades for inspiration, and looked to her youth, when as a skint tween, she raided London market stalls for cheap rip-offs and wore fake stuff as a badge of honor.
• So this collection is a bit of an ode to any of today’s Primark or Forever 21 fans, who buy cheap clobber and big it up.
• Here, we had the full English of clashing patterns: tropical prints clashed with lettering prints, camo against denim, a huge beetle print against stripes—every look was a mashup of sorts in out-there, aggressive colors. No pastels here
• The aesthetic was intense, but this was still functional clothing. There were some handy weatherproof jackets and gilets, some chic swimwear, and who doesn’t need a raw-edged flamenco-esque denim skirt? Wardrobe staple, I’d say.
• The continued use throughout of raw-edged denim and pajama-style shirts showed that these trends are defying the laws of fashion time.
• The orb headgear and huge neon lab protective eyewear made the models look as if they were guarding themselves from an Ebola outbreak, when in fact, it was a tribute to Milla Jovovich’s character in The Fifth Element.
• The whole show was fun and lighthearted, and we predict that the Katie Eary/Spliffy sweatshirt will be spotted frequently on East London streets. The beetle print should also sell fast.