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New York

Rosie Assoulin

Spring 2018 Ready-to-Wear

New York

Rosie Assoulin

Spring 2018 Ready-to-Wear

New York

BY Roxanne Robinson

September 12, 2017

Rosie Assoulin’s clothes are as irresistible as she is. The ebullient designer posed for a group photo with all the models and her behind-the-scenes staff at the end of her Spring 2018 presentation in a very obvious statement of giving credit where credit is due. Her entire kin was in tow—sisters, husband, children, and jewelry designer mom Roxanne Assoulin—making the whole thing feel very familial.

“Anyone who says they do it alone is crazy or delusional,” she said, acknowledging her team. “It is a hands-on, group effort to make this happen.”

The designer deserves the Miss Congeniality award this season for compassion shown to weary editors and buyers. Although she called it a presentation, Assoulin lined her old school, loft-style showroom with a row of chairs on each side, creating a vast, open runway for groups of models to playfully sashay down during the two-hour event, so that guests could meander, have a seat, catch up with a friend, file a report, whatever. (This reporter says two thumbs up to that.)

The beach and all the hallmarks of a great summer (and, of course, the easy dressing that follows) inspired her collection of clothes that “my friends, my sisters, and I want to wear,” The pieces were presented through a series of vignettes, and actual seashells she found on the beach became embellishments on two looks, and also on a playful, colorful scarf that appeared throughout the collection. 

Tuxedo pants redux—the cobalt blue with lavender and citrus stripes looked great paired with a cut-away white jacket with coordinated piping.

Window-pane checks were especially fetching in red and blue on white fabric that became a full-ruffle skirt worn with bikini top and crop jacket.

Only one dress, in seafoam green organza, would be a tough sell, as it looked a touch too Disney princess.

Assoulin has mastered a unique look, though. While certain retro themes or trends of late are evident, she makes them her own.

Dresses and long skirts seemed to cascade forever, and you could picture a girl walking barefoot through the sand. Way to keep up that endless summer feeling, Rosie.

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