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Milan

Tommy Hilfiger

Spring 2018 Ready-to-Wear

Milan

Tommy Hilfiger

Spring 2018 Ready-to-Wear

Milan

BY William Buckley

February 25, 2018

Tommy x Gigi’s four-season run came to end last night. Over the course of the supermodel and established designer’s collaboration we’ve seen the all-American brand produce an amusement park in Los Angeles (Tommyland), a rock concert in London (Tommy Rock Circus), a carnival in New York (Tommy Pier), and now Tommy Drive in Milan. Thanks to a recently inked deal with Mercedes-AMG Petronas Motorsport, who have won the last four Formula One World Championships, Hilfiger fused Formula One and fashion this season, and Hadid opened the show in a cropped “TH x GH” tee, leather motorcycle pants, and a choker, while hunky, pit stop-style Italian men attended to race cars around the runway, and a 60-strong squad of models gave us F1-inspired Hilfiger sportswear—”fast and furious fashion” if you will.

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