Jeremy Scott is no stranger to the powers of digital media. Heck, he’s got 1.4 million Instagram followers and his last Moschino show featured flat, paper doll-inspired looks—what better for a 2D Instagram photo, right? Never mind the fact that his cheeky, camp approach to prints and imagery is basically a cartoon waiting to happen. So he was a natural choice to collaborate with Google on its new Google Live Case.
Last night in New York, Scott rallied industry insiders like Carlyne Cerf de Dudzeele, Molly Bair, Patti Wilson, and Leigh Lezark to fete his new collaboration with the tech giant. The project centers around cases designed by Scott that are compatible with Google’s Pixel, Pixel XL, Nexus 5X and Nexus 6P phones. Once you snap on the $40 case, which is covered with drawings of Scott’s kooky characters, it activates an animated wallpaper, as well as a J’emoji keyboard that boasts a selection of emojis dreamt up by Scott. “I love emojis, and I felt like there were always emoji that I wanted to use to express myself [but weren’t offered],” Scott explained. “So when Google asked me if I was interested, it was perfect, because I now had an outlet where I could make these emojis come to life.”
He did just that last night, as performers in giant J’emoji costumes danced and mingled with guests. A bubbling champagne bottle is one of the designer’s favorites, and he’s also particularly fond of his “fingers crossed” emoji. “There are so many times that I’m like, Oh, I hope I can make it or, Oh, I hope it works out, but all there was to express that was this sweaty nervous guy,” Scott said with a whiff of frustration.