Dover Street Market, the conceptual retail destination Rei Kawakubo launched in 2004, is opening a new branch in L.A.’s Arts District, WWD reports. The new store will be housed in a 10,000-square-foot warehouse building and will open next March.
“It just felt like the right time and the right place,” Adrian Joffe, Dover Street Market CEO (and husband of Kawakubo), told the trade. “This is not part of a five-year plan. You know us.”
He added that the new west coast location will be a totally different concept than Dover Street Market’s other locations, which include Tokyo, New York, London (where its flagship lives), and, as of the end of this month, Singapore, though he remained tight-lipped on concrete details, save for the fact that it will be sprawled across one floor rather than its usual multistory design.
L.A. has been experiencing a fashion renaissance as of late, with several big-name designers moving their shows to its sunny pastures (Dior, Moschino, and Tom Ford immediately come to mind), so it was only a matter of time before the California city landed on Kawakubo’s radar. Plus, Joffe said, Comme des Garçons has a heady list of clients in L.A., like Saks Fifth Avenue, Maxfield, Union, and Noodle Stories, to name a few. Dover Street Market will be in good company in the Arts District, too—3.1 Phillip Lim, Apolis, and House of Woo are all situated there.
Last April, we asked whether L.A. is the new New York, Milan, or Paris. It still isn’t—and won’t be any time soon—but having a Dover Street Market, which is essentially a barometer of cool in retail form, certainly helps.