Is retail in crisis? Yes, yes it is. But as is so often the case, Rei Kawakubo’s Dover Street Market seems to be the exception. At a time when traditional stores are laying off employees, shutting their doors, or struggling to survive thanks to online shopping and the evolving see-now, buy-now and direct-to-consumer models, DSM is opening two new locations—one in Singapore at the end of this month, and another in L.A., set to bow in March. With rapid growth like that, it’s pretty safe to assume that business is booming, and after walking through the New York outpost’s latest New Beginning (i.e., biannual revamp), it’s not hard to see why.
For starters, this changeover is the store’s biggest to date and features the addition of a full new floor of retail space. The basement level—formerly the stock room—is now a cool-kid shopping mecca, filled with merch from the likes of Ashley Williams, Cottweiler, Facetasm, Doublet, and more, as well as a dedicated area for Gosha Rubchinsky and a veritable colony—honestly, a full-on community—of sneakers. Streetwear fans, you’re gonna flip.