In a world where sneaker-chic is becoming increasingly more prominent, Fendi is stepping up its game (yes, we just did that). The luxury brand has partnered with Saks Fifth Avenue, offering a first-ever made-to-order program for its Rockoko sneakers.
From September 13 to 17 in Manhattan, customers will be able to customize their kicks with a choice of main color, heel color, and patterns for the tongue, creating a total of 45 different possible combinations. You can even add up to three initials on the back for an extra personal touch.
To make the design process a little easier, Fendi has created a playing kit with Velcro swatches to help you mix and match to your heart’s content. Leave it to a couture brand to come up with a unique way to make sneakers a must-have.
The Fendi made-to-order Rockoko sneakers retail for $595. The customization program will run at Saks Fifth Avenue in New York from September 13 to 17, before heading to locations in Boston, Los Angeles, and San Francisco in October.