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Gucci and Chanel Blast Off to Space, While Y/Project Keeps It Close To Home

See the latest Fall 2017 campaigns

July is almost over, meaning summer is already on its way out. But fashion has had Fall on the mind for a while now, with many brands releasing campaigns for the cooler season. Today in particular had a rather big rollout, so let’s jump in, shall we?

First up is Gucci, a brand that apparently is never not in the news. Anyway, remember that bizarre alien-themed Instagram campaign from last April? It turns out that was just the teaser for the brand’s Fall ads, which draw from science fiction images from the 1950s and ‘60s, specifically Creature From the Black Lagoon, and Star Trek. Shot by Glen Luchford, the images are wonderfully weird. There is a place where Alessandro Michele’s maximalism is right at home, and that place is a galaxy far, far away that we are desperate to get to.

Y/Project, on the other hand, is keeping things down-to-earth, casting friends, family, and interns to front the brand in lieu of models. Dazed reports that the images—shot by Arnaud Lajeunie—were photographed over the course of a few months, in locations all over the world, including the brand’s atelier. “Y/Project celebrates individuality,” designer Glenn Martens told the publication. “The campaign is a reflection of our ideology. It’s all about individuals and moments.” He could not be more right—the final product sees Martens’ unconventional work being worn comfortably and lovingly, while also showcasing the intricate silhouettes.

Rounding out the day is Chanel’s new campaign, which perfectly ties together Gucci’s galaxy and Y/Project’s family affair. Karl Lagerfeld (who photographed the whole shebang, as always) tapped his favorite faces—Cara Delevingne and Lily-Rose Depp—to don his space-themed collection for Fall 2017. The simple studio portraits work well to show off the details of the garments. Sure, there’s no appearance of the Chanel rocket from the runway show, but at least we get to see the brand’s rocket man, by way of those super cool printed sweatshirts.

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