Ever since Alessandro Michele took over Gucci, the house has been increasingly taking its pre-season shows on the road. Last year the house showed in London, and the year before that, it was New York. This year? Florence.
Gucci will hold a runway show at the Palatina Gallery at Pitti Palace as part of the cultural project “Primavera di Boboli” (Spring in the Boboli Gardens), a partnership with the Uffizi Gallery and the city. Additionally, the Italian brand will donate 2 million euros to restore the Boboli Gardens, which the Palatina Gallery overlooks, over three years.