Gucci showed its Resort 2018 show in Florence yesterday. Held at the Palatina Gallery at Pitti Palace (a fashion first for the iconic venue), the Florentine label presented 115 menswear and womenswear looks against the backdrop of hundreds of pieces of Renaissance art and the elegant hum of harpists.
While Gucci’s outing follows a string of other brands showing their cruise collections in far-flung locales (Louis Vuitton in Kyoto; Dior in Santa Monica) there was a deeper significance behind the chosen city—and the space. For starters, when the house announced back in April that it would be showing in Florence (where Gucci was founded almost 100 years ago), news of a cultural project also surfaced. Titled “Primavera di Boboli,” or “Spring in the Boboli Gardens,” Gucci partnered with the Uffizi Gallery and the city of Florence on a restorative effort to help improve the famous garden, which is overlooked by the Palace. The brand donated 2 million euros to help restore it over the course of three years.
Gucci’s philanthropic endeavor seeped into everything from the invitations, which came in the form of a pink pox reading “Utica Ferox” (latin for “Stinging Nettle”), to the accessories, which featured slogans like “L’Orto di Giove” (“The Garden of Jupiter”). Alessandro Michele’s designs were also infused with floral elements.
Gucci’s romp took place throughout seven different rooms in the historic space, with models walking alongside paintings by the likes of Raphael, Titian, Pietro Perugino, and more. Even the seats, which were rainbow-striped and printed with “Bacchus’ Song” (a poem by Renaissance patron Lorenzo de’ Medici) alluded to its heritage.
It’s worth noting that Gucci has shown at cultural establishments in the past. Its last cruise outing was held at London’s Westminster Abbey, and the one before that was at the Dia Art Foundation in New York City. But Gucci’s latest Resort showing felt truly genuine—and proof that sometimes, you really can go home again.
To see the full collection, click here.