Old-school Helmut Lang fans are in for a treat. Under the direction of its new editor-in-residence, Isabella Burley (also Dazed’s editor-in-chief), the iconic brand that defined the ‘90s is re-issuing 15 original archival pieces from 1997 to 2005, when Lang himself was at the helm.
The brand noted that this will be an ongoing project, and new items from the archive will be added every four months. To kick off the endeavor, the house is releasing a silver motorcycle jacket from Fall 1999, a pair of paint-splattered jeans from Spring 1998, a horse hair bag from 2004, and more. The items will become available online and in stores September 8—three days before Shayne Olivier will debut a “special collection” for the label in New York.
After announcing a somewhat surprising menswear capsule with rapper Travis Scott in January, the brand has been slowly revamping its image via a sexy new website, a millennial-friendly social media presence, a forward-thinking campaign, and, of course, its designer residency, which, as we mentioned, will begin with Oliver next week. But as much as Burley seems to be ushering in a new era, she’s also doing a good job of preserving the Helmut Lang DNA, reinstating the original logo and also capitalizing on the increasing demand for vintage Helmut Lang pieces with this new Re-Edition series.
Naturally, we at Fashion Unfiltered are pretty big fans of fashion history, so we’ve put together a slideshow that details the origins of the first pieces in the Re-Edition series. And be sure to check out the Helmut Lang Instagram each day this week to see the full range of items up for grabs.