From the poetic show notes to the concept—a Parisian woman falling in love with a Gypsy—everything about Jacquemus’ Fall 2017 collection was at once romantic and abstract, so why should we expect anything different from his campaign? Today, the brand has dropped its latest ad—a black-and-white David Luraschi-lensed image that features a nude couple embracing on a small wooden chair. A branded umbrella and wet Camargue sands complete the no-frills aesthetic.
The ad appears to further the story Jacquemus began to tell through his structural, minimal clothes—one of lust and abandon. And, of course, the beach location nods to his past, as he was brought up in the South of France.
“No clothes, no shoes, just love in Camargue, South of France,” read the designer Simon Porte Jacquemus’ Instagram post. Sigh. If only we could crawl into this image and make summer last forever.