Earlier this year, both Rodarte and Proenza Schouler announced that they would be leaving New York and the traditional ready-to-wear fashion week schedule behind, and instead show in line with couture week in July and January. A growing number of brands (including Vetements) have been switching their shows off-season, and this morning, WWD reports that both brands have been invited by the Chambre Syndicale de la Haute Couture to show on the official couture schedule this summer.
Every season, the Chambre Syndicale invites outside designers to participate in couture, giving them a major opportunity to show the world of high-fashion what they are capable of, but also keeping couture week fresh season after season.
It will be particularly interesting to see what Rodarte does. When the Mulleavy sisters announced that they would be switching their show schedule, they also said they would release a third, “more accessible” collection each year. Could they be angling to transition Rodarte into a full-time couture label? We’ll find out in a few months.
Other brands invited as guests this season are A.F. Vandevorst, Azzaro, and Ronald van der Kemp. Couture week takes place July 2 to 6.