After Kendall Jenner and the Hadid sisters ushered in a new wave of celebrity-spawn-turned-models a few years back, agencies have since cashed in on the popularity and selling power of A-list offspring. At the forefront of this influx is most notably IMG, who announced that it would be signing Tyler Clinton, the 22-year-old nephew of Bill and Hillary Clinton. (Bill’s brother, Roger, is his father.) Though Clinton, who clocks in around six feet tall and resembles a cross between John Krasinski and Channing Tatum, comes from the political arena rather than the entertainment sphere, the news of his signage speaks to the mega-agency’s penchant for bringing on board faces who have a high-wattage pedigree.
Think about it: This year, IMG also signed Paris Jackson, who currently graces the front of this month’s Harper’s Bazaar after landing a CR Fashion Book cover in February. (The 19-year-old daughter of Michael Jackson also enjoyed a Madonna-inspired Chanel campaign earlier this year.) Millie Bobby Brown is another well-known face, though her parents aren’t famous. The Stranger Things star was signed a month after she made her big modeling debut for Calvin Klein’s new By Appointment line in January.
It’s not exactly a new strategy for the agency: Anwar Hadid, the hazel-eyed son of real estate mogul Mohamed Hadid and former model Yolanda Hadid, was added to the high-profile mix last year. In addition to having a pair of supermodel sisters (both of whom are also with IMG—it’s a family affair), the teen was featured alongside millennial YouTube sensation Cameron Dallas (yet another IMG face) on the cover of Teen Vogue and has been tapped by brands like Hugo Boss and Zadig & Voltaire. Ciara—yes, the singer—was signed with IMG last May, and posed topless for Harper’s Bazaar last month with her baby belly on full display. Also signed in 2016? Hailey Baldwin, who’s enjoyed a fairly recent (and fairly rapid) rise to model fame since making her runway debut for Topshop and Sonia Rykiel two years ago. This past season, the daughter of Stephen Baldwin walked for Elie Saab, Off-White, and Tommy Hilfiger, and writhed around on a leather sofa in a pair of killer thigh-high boots for Love’s advent calendar in December.
What’s more, IMG also represents Kaia and Presley Gerber (Cindy Crawford’s kids), Georgia May Jagger (daughter of Mick Jagger), Gabriel-Kane Day-Lewis (son of Daniel Day-Lewis), Sistine and Sophia Stallone (Sylvester Stallone’s daughters), and Sailor Brinkley Cook (Christie Brinkley’s daughter). The latter three all walked in Dolce & Gabbana’s Fall 2017 millennial extravaganza.
And speaking of Dolce & Gabbana, another IMG sensation—16-year-old French model Thylane Blondeau—also walked in the show. Having been announced as the new face of L’Oréal Paris, the Barbara Palvin lookalike, whose father is a former pro-soccer player, is perhaps most recognized for posing in a Vogue Paris editorial at age 10, which spurred controversy over its sexual nature.
Cashing in on these celebrities and famous children might seem publicity-hungry—maybe even a bit insulting to other models who work equally hard but whose parents don’t have a Wikipedia page—but as the fashion industry ebbs and flows, so does the next wave of models. And right now, these kids are all right.