Fashion week is about so much more that what’s walking down the runway. Of course, the clothes are incredible, but the presentations and productions are equally as important and stunning as the garments themselves. In addition to snapping the shots of the runway, our friends at firstVIEW have captured some of the coolest fashion atmosphere pics. From Coach’s television-filled haunted forest in New York to Richard Malone’s carpet-cluttered runway in London, you can get the inside feel for shows around the world. We’ll be adding to the slideshow throughout the month, so you won’t miss anything.