“It is a very small piece of clothing, but there’s so much that goes into it,” lingerie designer Morgan Curtis explains of undergarments. “A bra is made of 12 different materials. It’s really complicated design in the end, even though it’s really tiny.” Indeed, more goes into a bra than one would expect. This is doubly true for a bra from Morgan Lane (Curtis’s company).
Curtis is a trained oil painter and illustrator with fashion in her blood (her mother is Jill Stuart). Naturally, she found a way to merge the two biggest creative parts of her life. Every aspect of Morgan Lane has a hand-touch to it, from the mascot (named “Lanie,” the doll-like figure inspires the garments and attitude), to the packaging (“I illustrate [it] all myself, to always have a consistent box that it comes in,” she says), to even the in-store appearances (she’s done pop-ups at the Bon Marché and Harrods, the latter of which featured a life-size version of Lanie’s dollhouse).