For Moynat artistic director Ramesh Nair, women and bags are the perfect couple. Almost as perfect a pair as, say, a luxury leather goods store and New York’s tony Madison Avenue. That is precisely why heritage French trunk-making house, which happens to be one of the oldest in the world, decided to bow its New York flagship at 937 Madison Avenue last month. Moynat’s 2,320-square-foot boutique, which boasts a clean, minimalist aesthetic representative of the 167-year-old label’s classic French heritage and razor-sharp craftsmanship, is in good company. Fellow high-end French outposts like Céline, Chanel, Saint Laurent, and Hermès, where Nair cut his teeth working with then-creative director Jean Paul Gaultier, are just blocks away.
Moynat already has boutiques in London, Seoul, Beijing, Tokyo, Hong Kong, and Paris, where the house’s headquarters sit along Rue Saint Honoré. And the Madison Avenue outpost is not just its first in Manhattan, but its first in the U.S. “It was important to preserve the DNA of the brand,” Nair said of the new two-story maison de vente. And what a DNA this brand has. The brand was founded in 1849 by Pauline Moynat, the first and only female trunk-maker in history, and its leather goods have been synonymous with luxury since. “Every store is special, but we try to build around the space.”