We’ve seen it on the street. We’ve seen it on the runway. Bathrobes and pajamas as daywear is happening. And while it might initially sound like a ridiculous excuse to simply not get dressed (and, okay, it kind of is), this particular style has, in fact, been around for quite some time. Let’s explore, shall we?
Pajamas as daywear first came onto the scene in the 1920s as beachwear—something for women to throw on at the boardwalk or on vacation. There was a bit of a shock factor to this style, as the ladies were drawing from men’s pajamas, which meant they were donning trousers in an era during which doing so was deemed socially unacceptable. Naturally, the arbiter of this subversive style was Coco Chanel. Despite modern ideas of the couture label, Chanel really made a name for herself with clothing that promoted ease, allowed for movement, and stole from the boys.
Flash forward several decades (to when pants could be worn by anyone without raising eyebrows), and discussions on loungewear for the day focus more on novelty. Last year saw a slow rise in pajama-style shirting and silk fabrics both on and off the runway. While it was everywhere, it seemed to be more of a sleeper trend (pun intended) rather than a runaway craze. Obviously, that has changed this season.