Explaining Gucci’s “Alchemist”

We consulted the dictionary so you don't have to

Gucci’s Fall 2017 presentation was titled “The Alchemist’s Garden: An Anti-Modern Laboratory,” leading many in fashion to wonder just what the hell an alchemist is, anyway. Considering how roaming rates skyrocket whilst overseas, FU’s HQ back in New York has been tasked with researching the etymology of terms that pop up here and there during fashion week. And we’ve decided to share our findings. 

Merriam-Webster defines alchemy—a noun, in case you were wondering—in three ways: “a medieval chemical science and speculative philosophy aiming to achieve the transmutation of the base metals into gold, the discovery of a universal cure for disease, and the discovery of a means of indefinitely prolonging life”; “a power or process that changes or transforms something in a mysterious or impressive way”; and “an inexplicable or mysterious transmuting.”

Alessandro Michele was likely working with the latter definitions, which, as the dictionary entry later mentions, show how the term can be applied in broader ways, and figuratively. 

To use it in a sentence: “Gee whiz, that Alessandro Michele is some sort of alchemist, turning a whole bunch of inspirations into a coherent visual narrative!”

Here’s another: “Wow, the way Gucci looks completely different from season to season, and yet remains exactly the same, is some kind of fashion alchemy!”

Hear that? That’s the sound of a shooting star carrying the words “The More You Know” fly across the sky. 

Drink up Gucci’s Fall 2017 elixir and view the full collection here.

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