It all begins with a silk moth—a single tiny creature lays 300 eggs, creating enough cocoons to make a single 90cm by 90cm Hermès scarf, known as the “carré.” Second only to the house’s leather goods, the carré has become emblematic of the brand’s craftsmanship—and it’s also become quite the collectable.
Tomorrow night in New York, Hermès will open its traveling pop-up concept store, Hermèsmatic, where fans can get their scarves dip-dyed one of three new colors (fuchsia, violet, and denim blue). The shop, which debuted in Paris, allows customers to bring their own scarf for a complimentary dye. Visitors can also purchase a scarf on-site to have dyed, or purchase a one-of-a-kind vintage scarf from the dip dye collection.
But what exactly are you tossing into that dip-dye experience?