Fifteen years ago, Zac Posen launched his eponymous fashion brand out of his parents’ living room. Naturally, the designer, known for his affinity for drama, dedication to craft, and deft draping skills, has come quite a way since then—he’s now a pillar of the New York fashion community; a favorite amongst the red carpet set; introduced his little sister line, ZAC Zac Posen; creates special ranges for both Brooks Brothers and David’s Bridal; and is a judge on Project Runway. But the born-and-bred New Yorker has never forgotten his roots—heck, his mother, Susan, is on the board of his company—and to celebrate this 15-year milestone, the designer has returned to where it all started, shooting a series of films in the Soho loft where his parents still live.
Debuting at 7PM tonight during his Fall 2017 presentation (which, quite sweetly, is being held in his first downtown studio), the shorts showcase Posen’s glamorous, impeccably cut gowns on some of the models he’s worked with most closely, like Carolyn Murphy, Jourdan Dunn, Lindsey Wixson, and Hilary Rhoda. The women relish the experience of donning Posen’s elegant finery, twirling, swaying, and dancing for the camera.
So what has Posen learned after 15 years in business? “Patience is a virtue,” he told Fashion Unfiltered last week between takes. “Trust your voice. Never lose sight of craft. And it takes a village. We have a wonderful team that’s like a family—that’s rare. We spend a lot of time together, but we all believe in the product. And we have fun doing it.”