To see the full Zac Posen Fall 2018 Ready-to-Wear collection, click here.
Zac Posen is no stranger to working with celebrities—watch any red carpet arrivals show and you’ll hear his name without fail. Oh, and did you see Miley Cyrus in his raspberry ball gown at the Grammys? Yeah, thought so. (He said she was a “blast to work with,” by the way.) But his Fall 2018 lookbook project, which, yes, features a pretty major name, isn’t about fame and glam so much as honesty and friendship.
Posen has, somewhat brilliantly, skipped the runway since Fall 2017, instead opting to present his collections via engaging lookbook imagery and videos, which have featured the likes of Lindsey Wixson and Kate Upton. This season, he enlisted photographer Daniel King to shoot a woman he considers a dear friend, Katie Holmes, in his decadent Fall 2018 designs. “We met years ago at a Vanity Fair party, and then we re-met at a mutual friend’s birthday,” Posen recalled during an appointment in his studio, just as Holmes glided by in a taffeta gown. “I squeezed in at the Empire Diner—we really met over French fries.”
“She’s a creative force,” continued Posen, explaining his admiration for Holmes. “She’s directing her own movies, starring in them. She’s a classic beauty and she’s a good person—she’s loyal—which is the most important. And she has good values and is an incredible mom.” More than just celebrating his friendship with Holmes, Posen wanted to showcase the tradition of designer and muse à la Hubert de Givenchy and Audrey Hepburn. That relationship has been lost in modern times, largely due to fashion’s fast, social media-driven pace, endorsement deals, and our culture’s obsession with the next big star. Similarly, Posen felt it was important to show his fans and consumers how his painstaking looks are made, to tell a story that showcases the behind-the-scenes story, the draping, cutting, and sewing that occurs in his Midtown atelier. So instead of snapping Holmes in front of a standard backdrop, he had King capture candid moments of him and the actress in the studio. Sometimes, he and his team are shown fitting a dress onto Holmes slim frame. In another instance, she’s seen leaning over a rolling rack, chatting with the designer. “I wanted to show what happens behind the scenes,” Posen said. “And I think showing the making of the collection with an actual friend and the romanticism of the old-fashioned process is kind of contemporary today.”