A livestream hosted by K-pop superstars BTS, following the end of the Grammys ceremony in March, racked up ten million views. Only two million less than the prestigious awards show itself. On the night, BTS’ enormous fanbase eagerly awaited their performance, scheduled to air second last. Teasers were constantly thrown out to keep viewers watching, annoying the fans. Twitter was flooded with #scammys by the BTS Army.
A fandom, in today’s digital atmosphere, is similar to a cult. When it’s the BTS fandom in question, it is common knowledge that these fans will stop at nothing to support their boys. Army, short for “Adorable Representatives M.C for Youth”, has conquered the global digital space. Twitter – one of their primary haunts – is where the most action happens. They’re a sharply clever group, witty, funny and possessed of professional editing skills. A typical day’s work: cancelling celebrities, pontificating on world politics, funding charities and infiltrating hashtags like #WhiteLivesMatter.
BTS is the fastest group to have achieved three Billboard No. 1 albums in one year since The Beatles. In 2021, they became the only South-Korean group to be nominated for a Grammy. The group, comprising of members RM, Jin, Suga, J-hope, Jimin, V and Jungkook, made history as the first Asian act to top the Billboard Hot 100 charts this year.